Exhibition | DigiTech Booth
Summary:
The project was designed to create an inviting venue where the TFA recruitment team could passionately convey the TFA mission and forge meaningful connections with potential candidates. The space spans 6x4 meters and is thoughtfully divided into two distinct sections: the captivating yellow cube and the engaging recruitment interaction zone. The yellow cube serves as a dynamic concept space, deliberately crafted to draw in visitors. Inside, the atmosphere is entirely white, evoking the sleek feel of a futuristic spaceship, with a single transparent stand that showcases VR glasses. This immersive technology transports visitors into the heart of the rural community, enabling them to experience firsthand what it means to be a teacher through TFA’s unique Teacher Leadership Program. Acting as a metaphorical time tunnel, the yellow cube bridges the gap between individuals and the community, fostering a reciprocal connection. Moreover, the yellow cube has evolved into a striking emblem of the TFA brand at various exhibitions, complemented by specially designed stickers that display a vibrant yellow cube adorned with education-themed messages.
Project Details
Client: TFA
Location: Yerevan, Armenia
Market: Yerevan, Armenia
Project Type: Product Concept & Design
Project Category: Industrial Design
Design Deliverables: Product Creative Concept, Art Direction, Design, Implementation, Graphic Design, Illustration
Credits: illustrations by Agata Badalyan
Location: Yerevan, Armenia
Market: Yerevan, Armenia
Project Type: Product Concept & Design
Project Category: Industrial Design
Design Deliverables: Product Creative Concept, Art Direction, Design, Implementation, Graphic Design, Illustration
Credits: illustrations by Agata Badalyan
Disclaimer:
The designs displayed here are for portfolio purposes only.
All trademarks and logos belong to their respective owners.
