Ad Campaign | Recruitment
Summary:
This Teach For Armenia initiative centers on the power of place - celebrating the strength and spirit of Armenia’s regions as essential drivers of national progress. Inspired by the program’s commitment to regional empowerment, the campaign shines a spotlight on the untapped potential within local communities.
Each striking visual represents a specific region where a Teacher-Leader is currently placed, turning geography into narrative. Through symbolic objects held by each persona, the essence of that region - its culture, history, and aspirations - is brought to life.
Blending personal symbolism with bold storytelling, the campaign transforms local identity into a source of national pride. The unifying call to action, “Unlock the Potential,” speaks to both the individuals who serve and the communities they uplift - inviting young changemakers to step into leadership and reimagine the future of Armenia, one region at a time.
Project Details
Client/Agency: Teach For Armenia
Location: Yerevan, Armenia
Market: Armenia, USA, EU
Project Type: Creative Ad. Campaign
Project Category: Recruitment Campaign
Design Deliverables: Concept, Art Direction, Creative Campaign, Digital and Print material designs
Credits: Concept co-created with Sona Hovhannisyan
Arnos Martirosyan |photography|
Armen Galyan |styling|
Client/Agency: Teach For Armenia
Location: Yerevan, Armenia
Market: Armenia, USA, EU
Project Type: Creative Ad. Campaign
Project Category: Recruitment Campaign
Design Deliverables: Concept, Art Direction, Creative Campaign, Digital and Print material designs
Credits: Concept co-created with Sona Hovhannisyan
Arnos Martirosyan |photography|
Armen Galyan |styling|
