Creating new color combinations from the six main colors is like mixing different spices in a recipe. Just as each spice can bring out unique flavors and create a signature dish, blending colors can enhance a brand's visual identity, making it more vibrant and appealing to the audience.
Branded merchandise serves as an invaluable tool for effective brand placement and awareness in the corporate landscape. Throughout the design process, the focus was on crafting products that are not only memorable and vibrant but also remarkably functional for everyday use. The aim was to ensure that these items are visually appealing and stylish, making them desirable accessories that people would enjoy showcasing. By blending utility with aesthetics, I strive to create branded merchandise that resonates with consumers and elevates the brand's image.
The implementation of the brand within interior design was a critical objective that profoundly shaped the brand's identity. This integration acted as a striking showcase of the brand's aesthetic and atmosphere, effectively communicating its core values and character. It played a vital role in influencing not only the way staff members experience and connect with the brand internally but also how external stakeholders perceive and engage with it. By creating a cohesive and immersive environment, the brand's essence became a living part of the daily experience for both employees and visitors alike.
After successfully establishing the first branded office in Yerevan, I set our sights on creating comprehensive branding guidelines for interior design. The aim was to ensure a consistent and engaging brand experience across all regional offices. The next exciting project was the Vanadzor office, which creatively accommodated 6-7 distinct functional zones within a compact 30 square meters.
This innovative design was guided by the meticulously crafted interior branding guidelines, encompassing not only harmonious color schemes that reflect the brand's identity but also custom-designed furniture tailored to enhance both aesthetics and functionality. Additionally, we implemented an efficient lighting system that complements the overall design, along with a thoughtfully considered layout that maximizes space while fostering a productive and welcoming environment.
The first TFA hub at the pedagogical university had been established as a significant step forward. It had been designed to facilitate recruitment efforts and host a variety of engaging program-related events. Additionally, it had served as a vibrant venue for various brand-related activities, fostering a sense of community and promoting the university's mission.
The TFA Tiny House concept is a carefully crafted initiative designed to serve as welcoming and easily assembled regional hubs for teachers and program representatives. Each tiny house features a modern, inviting aesthetic, complete with comfortable seating areas, functional workspaces, and essential amenities that create an ideal environment for professional gatherings, workshops, and brainstorming sessions.
These innovative spaces are not just practical but also strategically positioned to elevate brand awareness within the community. Their charming and unique design serves as a conversation starter, drawing in educators and encouraging collaboration and engagement. Equipped with technology resources and flexible layouts, the tiny houses facilitate creativity and inspire new ideas, making them perfect for various educational activities.
Moreover, the TFA Tiny Houses are envisioned as vibrant focal points within local neighborhoods, inviting teachers and community members to connect and explore the valuable programs offered. By transforming these tiny structures into dynamic community spaces, TFA aims to foster a sense of belonging and promote a culture of learning and innovation.
Disclaimer:
The designs displayed here are for portfolio purposes only.
All trademarks and logos belong to their respective owners.
The designs displayed here are for portfolio purposes only.
All trademarks and logos belong to their respective owners.
